Here are some popular tweets about the Prisma app: Prisma started trending on Twitter with the likes of Bollywood actor Jackky Bhagnani, luxury Japanese automotive Lexus and women’s fashion brand Elle all posting clicks on their accounts. Prism hit the global scene with models like Irina Shayk uploading pictures of artistic selfies. There was no turning back after that point. Talk about social media marketing done right.įinally Prisma caught the attention of the world when Russian Prime Minister Dmitry Medvedev used this newly trending app to edit a picture of a Moscow skyscraper. Prisma managed to get all its advertising done through the pictures people had oh-so generously posted online with the hashtag #prisma. More and more celebrities and social media influencers began advocating the app. The news feeds and Instagram pages of people were suddenly flooded with selfies and edited pictures using Prisma. It wasn’t long before people flocked into the App Store and downloaded the Prisma app. Everyone on social media wanted to know how they got their pictures to look so different. Instagram and other social media pages were suddenly sprinkled with these paint-style pictures posted by these influencers and it raised many eyebrows. Many Russian supermodels and a few social influencers found this app and started using it. Normally this wouldn’t cause much uproar – unless the person in question was an influencer.Īn influencer was there at the right time and place to download that app and that got the ball rolling. It caught their fancy and they quickly fell in love with the ‘paint your picture’ style editing. Prisma is one those apps someone had stumbled upon after lazily browsing one fine Sunday afternoon. Never underestimate the power of influence. The question is how did Prisma do it? What’s the secret behind this leap of success? Well, the answer happens to be every marketers’ favourite phenomenon – Word of Mouth. Apps normally take months or even a year to reach its peak. Prisma reached a staggering 1.6 million downloads on the App Store and – here’s the clincher – this was achieved in less than a week from its launch date on 11 th June, 2016. Apps like DeepArt, Dreamscope and Superphoto all match the artistic abilities of Prisma but somehow couldn’t match its popularity. Other apps which offer similar ‘paint-style’ pictures somehow didn’t catch on. But somehow, he seems to have been whipped by God’s stick. The app, designed by Russian tech entrepreneur Alexei Moiseyenkov agrees that Prisma wasn’t an innovative idea per se, as there were a few existing apps that provided similar effects. While the Apple users are going ga-ga and using the app, other photography enthusiasts and selfie geniuses are waiting with bated breath for this app to be available for Android devices. It’s a breath of fresh air for the selfie and photography obsessed millenials. It transforms your picture to look like a painting in the styles of Van Gogh, Picasso, etc. Prisma, the latest photo-editing app has put its spin on the conventional filters and effects that most photo apps cater to create something uber cool. That’s precisely what happened to the current darling of the Apple Play Store – Prisma. A good word goes a long way – and in the world of the internet, it gives you $2 million.
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